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According to multiple reports, Kanye West was sporting over $300,000 dollars in jewelry during his performance at the BET Awards 10 last weekend. Jacob & Company created the custom-made link chain, and charm, which depicts the Egyptian god  Horus plus a four-finger pyramid ring. Both items were made from 24k yellow gold and the chain came with a ‘larger than life’ price tage for about $300,000.

In related news, Kanye took to his blog to post about his chain and pyramid ring. “Horus is one of the oldest and most significant deities in the Ancient Egyptian religion, who was worshipped from at least the late Predynastic period through to Greco-Roman times. Horus served many functions in the Egyptian pantheon, most notably being the god of the Sky, god of War and god of Protection,” he wrote.

What are your thoughts? Post in the comments section below to tell me what’s on your mind.

Looking for other BET Awards related stories? Click on one of the links below.

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Don Juan FaSho’s BET Awards 2010 Exclusives – Be sure to check out Don Juan FaSho video blogging live from the 101.1 The Wiz Studio tonight at 8PM. Let’s discuss all things BET Awards 2010 together. So check me out and tell me what’s on your mind.

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