Ahh, it’s summertime. Coca-Cola and BET Networks are heating up the season for talented teens by offering an exclusive opportunity to perform with young hip-hop star Diggy Simmons on the No. 1 video countdown show on TV.
For the fifth year, Coca-Cola will be the exclusive on-air and digital sponsor of BET Network’s highly popular “106 & PARK’s Wild Out Wednesdays,” setting the stage for amateur artists to showcase their talent in a competition to ultimately win the title of All-Star Series MVP. The 10-week program started yesterday and runs through September 30th with the winner receiving a once-in-a-lifetime opportunity to perform live with Atlantic Records award-winning artist Diggy on the “106 & PARK” stage in the fall.
Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America said:
“Coca-Cola, music and happiness have forever been entwined, through our long-standing partnership with BET Networks, we give teens new and innovative ways to bring to life their enthusiasm and excitement around music, and the ultimate rewards and feelings of satisfaction it brings to them.”
Said Raymond Goulbourne, Executive Vice President of Broadcast Media Sales at BET Networks,
“106 & PARK is the most popular music video countdown show on cable and will be one of the most creative and unique platforms for Coca-Cola to help teens showcase their talents by performing on the hottest stage this summer,” said “We are proud of our strong partnership and mutual focus on giving amateur African-American artists a chance to advance their dreams and ambitions.”
The BET Networks partnership is part of the Coca-Cola “AHH Effect,” a multidimensional interactive digital campaign that showcases all of the qualities of Coke by bringing to life 61 dimensions of “AHH” through a range of digital experiences, from games and films to GIFS. The goal of the campaign is to capture the happiness, satisfaction and delicious refreshment that one experiences after drinking an ice-cold Coke.
“I’m my happiest when making music and I know first-hand the excitement of performing on the set of ‘106 & PARK.’ I’m thrilled to partner with Coca-Cola and BET Networks to help inspire young performers to become the best they can be and to enjoy the sense of accomplishment they feel when their hard work and talent pays off. That’s the ‘AHH’ feeling.”
Additionally, Coca-Cola will give one lucky winner a trip to New York City to attend the “106 & PARK” taping and see Diggy perform in September. Teens can head to www.jetsetwithcoke.com to enter and follow along with the program on Twitter using the hashtag #jetsetwithcoke. Teens can also learn more about the “The AHH Effect” by visiting www.ahh.com.
Nice! Good on all of them! What a great way to use their platforms. We salute them and can’t wait to see what they come up with!
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