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Rihanna loses endorsement deal with Nivea. Sources say the reason being is because she’s too sexy. Nivea says “their company stands for Trust, Family and Reliability.” Well, what are they really trying to say about Rih? All in all they’ve made their decision and their partnership is now over.

The Daily Mail recaps the shade:

The 49-year-old said: ‘The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.’

In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background.

The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed.

Heidenreich added: ‘Nivea is a company which stands for trust, family and reliability.’

When Nivea signed up the star last year they said they were ‘very excited’ to have her on board.

What better way to show class and family values than the head of Nivea’s parent company publicly insulting her? Doesn’t that just scream family values and class? That’ll teach Rihanna something, mister.

P.S. Never mind what lots of people use lotion for. It’s all about the family.

Your thoughts?

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