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Lady Gaga, Justin Timberlake: Quitting Twitter for Charity

Giving up one of the easiest forms of mass communication for a good cause, a handful of celebs have decided to pull the plug on their fan-packed Twitter and Facebook accounts for a new campaign called Digital Life Sacrifice.

Via Celebrity Gossip

Doing so on Wednesday (December 1), which is World AIDS Day, Lady Gaga, Justin Timberlake and Usher are among the stars helping Alicia Keys and her Keep A Child Alive Charity through the joint effort.

// With plans to sign back on once $1 million is raised through text message donations, the cash will help families affected by HIV/AIDS in Africa and India.

Talking about the mission, Alicia said, “It’s so important to shock you to the point of waking up. It’s not that people don’t care or it’s not that people don’t want to do something, it’s that they never thought of it quite like that.”

“This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention,” Miss Keys added.

Meanwhile, co-founder of Keep a Child Alive Leigh Blaketold, “We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from? It’s about love and respect and human dignity.”

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