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During an interview with MsDramaTV Ross explaines his new album title and that he pays attention to an artist’s work ethic more than anything.

“Just to keep it short I think that’s what it’s about at Maybach Music,” said Ross. “I respect work ethic more than I do talent. Their desire, their passion, their fuel, their talent. I can fuel your talent and surpass it so that’s what it’s about…That’s the key to success.”

As for the album title, Ross said that had significant for him.“It’s a real statement. I love it like that you know. And that’s the repercussion,” Ross explained. “It’s [alive] out here. Step out into the road and it’ll go bad for ya.”