Seems as though not a single month can pass by without Kanye being mixed up in someone’s controversy. Latest on his bill, feminists have gathered in protest against his music video for the single “Monster” featuring Jay-Z, Rick Ross and Nicki Minaj, claiming that the visuals “eroticize violence against women”. In the clip, ‘Ye and friends are depicted in a number of sinister scenarios, including Rick Ross sitting in a room full of hanged women, Kanye engaging in a threesome with two seemingly dead bodies and Nicki Minaj taking herself hostage.
After viewing the video, feminine activists Sharon Haywood and Melinda Tankard Reist created a petition asking MTV and Universal Music Group to pull the “offensive and misogynistic” clip from the world. “The mainstreaming of videos like this increases desensitized and callous attitudes toward violence against women,” said Reist, one of the campaign originators. “Young people are seeing images and absorbing harmful messages which glamourise misogyny and brutalize women. Women are reduced to sex-doll like playthings. So great is the level of desensitization that the barbaric treatment of women and girls is seen as normal and to be expected. We decided to run this campaign because we wanted to challenge the status quo.”
This week MTV contacted Haywood and Reist to say they will not air “Monster” in it’s current version. The decision is strongly affected by MTV’s commitment to fighting violence against women through their EXIT campaign, which addresses human trafficking and sexual violence against women globally. Universal has yet to respond.
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