If this rap thing ever stops paying the bills, at least Travis Scott has something to fall back on.
Scott has signed a deal with Sony to become Playstation’s new strategic creative partner, the company announced Friday.
The announcement comes just a month after the Grammy-winning rapper began a partnership with McDonald’s that saw the franchise add a “Cactus Jack” meal to its menu. Earlier this year, a record 12 million people signed on for the debut of Scott’s song “Astronomical” on the video game Fortnite. It’s safe to say Travis ain’t missing no money!
In a blog post, Sony PlayStation noted that the partnership was born out of La Flame being a PlayStation fan. Coming together through a mutual passion for gaming and creativity, PlayStation looks to collaborate with the global superstar and his Cactus Jack brand on innovative projects aimed at its loyal fandom.