Today (Friday) was a bittersweet day for Kendrick Lamar fans.
On the teaser track “The Heart Part 4,” K-Dot put the rap world on notice, letting folks know they have until “April the 7th” to get their [stuff] together. Many took that to mean that Kendrick planned to drop an album or some kind of project today. But all that fans got was an announcement and a pre-order page.
A listing for a Lamar project — currently titled “ALBUM” — appeared on iTunes late Thursday night, listing an “expected release” date of April 14th.
- Key word is expected. That means the project could come sooner — or later.
- He’s still building buzz by keeping many details secret. Are there features? Is the album really just called “Album”? We’ll have to wait and see.
- Was he really just trying to let us know when the album would be available for pre-order? Or could it still drop later today?
- The only thing we know for sure is that the album features the single “Be Humble.”
- U2 are credited as composers on the album — could that mean they’re sampled or featured on a track?
- He gave Joey Badass‘s new album a little time to breathe.
- Big Sean has more time to prepare a response now.