Well, they’ve taken it up a notch and have brought in Diddy to host a party in New York City. Diddy is known for his annual White Party, but on Twitter, he said that there would not be one this year and, instead, the party’s color would be selected by America through the M&M’S vote. The available colors are red, green, yellow, orange and blue.
They have also launched a “Party Like Diddy” sweepstakes, giving you a chance to win travel and accommodations for you and 20 of your friends, along with the opportunity to meet Diddy and help plan the party. You can enter on their website through noon on July 6.
“This year, I’m touring North America and Europe to promote my new album, ‘Last Train to Paris,’ so unfortunately I can’t throw my annual White Party,” Diddy said, via press release. “But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I’ll be producing the M&M’S Color Party, in honor of America’s favorite M&M’S character. It’s the first time people can pick the color of one of my parties.”