VIA:CONCRETELOOP.COM
Earlier this week, Thursday April 15th, we learned that singer/songwriter Keri Hilson will be the new face of Avon’s Imari fragrance. She will step up and fill some major shoes! Ms. Keri Baaaby will replace Jennifer Hudson:
What Avon Said:
“We had a great partnership with Jennifer Hudson, and we found that so powerful that, in the same spirit, we wanted to take it a step further. Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”
Keri on being the new face of the fragrance:
“I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
I’m not mad at the hustle!
