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In June 2012, fast-food chain Chick-fil-A was placed in an extremely unfavorable light following a series of public comments made by its chief operating officer and son of the company’s founder, Dan Cathy, who vehemently opposed same-sex marriage. Gay civil rights activists called for a protest of the chicken eatery, while staunch anti-gay-rights supporters stood behind the company, boosting Chick-fil-A’s sales. In August 2012, the company’s sales went through the roof, after its supporters staged a “Chick-fil-A Appreciation Day.  Not long after the incredible sales boon, the Free Wood Press published an article stating that, according to a senior level manager, Cathy had concocted a controversial marketing ploy that involved Blacks because “bigotry and hatred are extremely profitable” in this country — which just like his anti-gay stance — would also increase the company’s bottom line. But is it true?

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