The Air Jordan 3 “Doernbecher” from 2010 still stands as one of the most popular releases in the storied series. As the Doernbecher re-releases continue, we find out that this all-red Air Jordan 3 Doernbecher is set to return on July 20th.Nike Insider retells the tale of designer Cole Johanson and his sought after sneakers:
“Cole Johanson participated in the Doernbecher Freestyle program in 2010 and had the opportunity to tell his story through the Air Jordan 3 Retro. A tonal red upper features “COLE” subtly spelled out within a diamond grid pattern, as well as callouts to his two favorite foods (spaghetti and chocolate) behind the pull-tab. But it was two words inscribed on the insole that helped Cole beat his lymphoma: Strength and Courage.
“Those are the two things you need the most,” he said. “Especially courage. I mean, everyone has it, the trick is just not letting it go when hard things happen.” It’s a mantra that Cole continues to embrace as he prepares to start his freshman year at Beaverton High School. He can’t wait to play high school hoops, and, of course, he’ll be rocking a pair of Air Jordans.”
All proceeds from this release will benefit the Doernbecher Children’s Hospital Foundation. The shoes will retail at $160 and will be available exclusively at Nike Town New York, Nike Georgetown, Nike Chicago, Nike Roosevelt Field, Nike Portland, Nike San Francisco, Nike Dallas, NIKETOWN Los Angeles, Nike Lenox and Nike Las Vegas. In addition, the shoes will be sold online at Nike Store via Twitter link only by @nikestore.