So Beautiful

#ActiveCosmetics keeps you selflie-ready on the treadmill.

So Beautiful

Here at HelloBeautiful, we make regular trips to one of our favorite stores ever, the makeup candy shop that is Sephora (ok, I’m literally salivating…

So Beautiful

It is believed that Sephora had locked accounts under Asian-sounding surnames to try and prevent the re-selling of coveted items (think Urban Decay's Naked eyeshadow palette) for bulk sales.