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Beats By Dre headphones were created by Dr. Dre, one of the most important producers in hip-hop, but his hardware has penetrated a bigger audience. Even people who aren’t into the culture have these popular headphones, and they were not the brainchild of D.R.E.

Find out which producer/rapper first planted the seed for Beats By Dre in this video spotted on HuffPo.com. It features former music executive Steve Stoute interviewing Jay-Z, PharrellJimmy Iovine and Lady Gaga about the “tanning” of America. Skip to the 1:39 mark in the clip to see Iovine talk about how the Beats By Dre headphones came to fruition.

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