LeBron James is having one of the best runs of his career with the way the Miami Heat are dominating this season, but he’s also making moves outside the NBA.
The NBA superstar announced plans on Tuesday (January 18) for a 10-episode digital series to be distributed online.
The series, called “The Lebrons”, previously aired on TV as a Nike ad campaign. Based off that idea, James is turning it into an animated series exclusive to his Youtube channel and website (LebronJames.com).
In a statement, James says the show “is a great way to show youths of all ages how to be a good person.”
Each episode will consist of five to six minutes, said a report from the NYTimes.com. And, it will center on the world of 16-year-old Kid LeBron and his life in Akron, Ohio, using authentic locations from that city, where James was born and raised.
“The Lebrons” will be produced by Lebron’s own production company, Spring Hill Productions, in a deal with Believe Entertainment Group, who have helped other celebrities translate their popularity into digital shows.
The show is expected to launch in the spring.
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