Did You Know This Month Is Peak S’Mores Season?
Summer evenings by a campfire, sticky fingers, and the sweet aroma of toasted marshmallows it’s peak s’mores season! According to Instacart, this week marks the biggest spike in orders for graham crackers and marshmallows, as Americans embrace the classic campfire treat. The combination of graham crackers, marshmallows, and chocolate sees a massive surge, particularly around the Fourth of July, with orders jumping 102% compared to the previous week.
Why S’Mores Are a Summer Staple
For many, s’mores are more than a dessert; they’re a nostalgic ritual. According to instacart, 57% of Americans love s’mores for their perfect blend of gooey marshmallows, melty chocolate, and crunchy graham crackers. Additionally, 59% associate them with bonfires and camping, making them a quintessential summer treat. In Cincinnati, Ohio, locals are no strangers to this tradition, gathering in backyards or at nearby parks, such as Ault Park, to roast marshmallows and share stories under the stars.
Cincinnati’s S’Mores Scene
In Cincinnati, s’mores season is in full swing. Although Midwest states like Iowa and Wisconsin top Instacart’s s’mores ingredient orders, Cincinnatians join the fun with enthusiasm. Local grocery stores see a flurry of Instacart orders for Honey Maid Graham Crackers and marshmallows, especially on Fridays, the top day for s’mores purchases. Whether it’s a family barbecue or a cozy gathering, Cincinnati’s love for s’mores shines bright.
Creative Twists on Tradition
While traditional s’mores reign supreme, some Cincinnati locals experiment with gourmet versions. For instance, North Mallow’s s’mores kits, featuring cinnamon-sugar graham crackers and organic chocolate, inspire creative spins. Meanwhile, recipes like s’mores bark or cookies, shared on platforms like Reddit, offer no-fire alternatives for urban dwellers. Consequently, s’mores remain a versatile treat, uniting communities in sweet, sticky joy.
This week, grab your graham crackers and marshmallows, head outside, and celebrate peak s’mores season with loved ones!
