Pokemon Go Quickly Becomes Latest Digital Sensation

Source: TORU YAMANAKA / Getty

CLEVELAND – It’s the latest video craze. It’s driven up Nintendo’s market value by $7.5 billion. And it’s as big in Cleveland as it is in the rest of the country…and the world.

“It” is Pokemon Go, a new smart phone  “augmented reality” game, which layers gameplay onto the physical world. It’s become the top grossing app in the iPhone app store just days after its Wednesday release in the U.S., Australia and New Zealand.

The game encourages players to wander in the real world to find and catch new Pokemon on their screens.

READ MORE: Fox8.com

Article Courtesy of WJW Fox 8 News Cleveland

Picture Courtesy of Getty Images

Pokemon Go Quickly Becomes Latest Digital Sensation  was originally published on wzakcleveland.com