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A post shared by Kendall (@kendalljenner) on

Social media has become an essential barometer for pop culture, style trends, and news. In 2015, Instagram was the place to go for the funniest photos, most shocking gossip, and up-to-the-minute information.

The photo-sharing site became so popular that some celebrities are now getting paid per post. It’s been reported that Kendall Jenner receives about $300,000 for an Insta. After all, she did have the most liked photo of the year on the social site, surpassing her sister Kim with 2.3 million likes on the pic above.

First they said I'm too skinny so I have to be faking it…Now they say I'm too big so I have to be faking it…SMH! Some days I'm photographed before I eat & look smaller, some days I've just eaten & I look bigger. It's all a part of the process. I think you all know me well enough to know I would document the process if I got a surrogate. Everyone's body is different, every pregnancy is very different! I've learned to love my body at every stage! I'm going to get even bigger & that's beautiful too! I'm blessed to even be pregnant & even luckier to not have preeclampsia as far as I know, so I don't have the swelling issue this time! They also say your body carries a boy different than a girl! Whatever the case may be I'm grateful to God for this miracle & no matter what rumors or comments you throw my way this time they truly don't affect me! #NoFilter #NoPhotoShop #GoodLighting 😜

A post shared by Kim Kardashian West (@kimkardashian) on

Kim Kardashian claimed the record for most Instagram followers and posted extremely adorable pics of North West this year. And let’s not forget her naked pregnancy selfie.

The real cover girl 💙💙 My delicious Blue Blue at 11 months.

A post shared by Beyoncé (@beyonce) on

Beyonce became the queen of flooding us with epic pics. When she posts, the world stops. Literally. Stars like Zendaya used the site to clap back in extremely classy and mature ways and others, like Jay Z, just post when it’s convenient.

Check out our gallery of other memorable Instagram moments from 2015.

PHOTO CREDIT: Instagram

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