To the surprise of the entire sneaker community, the Nike Air Yeezy 2 “Red October” launched today atNike Store. To the surprise of no one, the shoe sold out immediately.
The oft-delayed, constantly sought after signature sneaker for Kanye West has been a talking point of the sneaker community since Kanye West debuted the all-red rendition on Saturday Night Live. It’s lack of a release date, paired with a refusal for royalties, led West to leave Nike and partner with adidas– a move that could see KW x adidas product and stores as soon as this September.
Today at noon CST, the thought to be cancelled “Red October” colorway was released via a Tweet from Nike Store. The true definition of a quickstrike, or modern day ‘hyperstrike,’ the launch was with out forewarning of an official release date and dropped on a Sunday– a day which typically doesn’t see new product become live.
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