Diddy is using the power of young celebs to build the hype for his new network, Revolt TV.
Here’s the plan. Kylie, Twist and Christian will become the centerpiece of the 24-hour music channel, called Revolt — it’s kind of old school MTV.
They’ll do promos, appear on the various shows and build up hype with social media.
We’re told Diddy is also eying one of Quncy Jones’ kids.
Diddy is actually copying what Oprah did with OWN, although that was kind of a pain in the ass for her.
So the rich get richer, and the famous get … famous-er.
Diddy Adding Lil Twist and Kylie Jenner to Revolt TV Lineup was originally published on zhiphopcleveland.com