Everyone knows Diddy is down with Ciroc Vodka, after joining the brand back in 2007. Since he hopped onboard, the liquor has increased its sales, and earned over $2 billion in 2008, says reports.
Now, via Diddy’s input, Ciroc is rolling out two new flavors — coconut and red-berry — which will hit stores sometime in 2010.
The hip-hop mogul inked a multi-year deal with the Ciroc brand in October 2007, where he would act as marketing chief to help spread awareness. Also, he reportedly would share 50% of the profits as well.
If they earned $2 billion in 2008, that’s a nice paycheck we’d say.
Aside from Ciroc, Diddy is hard at work on new music. His forthcoming album, Last Train to Paris, is due out in early 2010.