Rap star Jay-Z and his wife Beyoncé have lost a bid to trademark the name of their new child, Blue Ivy.
The couple attempted to file a trademark for the name Blue Ivy shortly after their daughter was born in January of 2012.
Jay-Z and Beyoncé reportedly had plans to start a children’s clothing line under the name Blue Ivy.
Jay-Z & Beyonce Lost an attempt to trademark the name to the Blue Ivy Events company, in Boston.
On Tuesday (October 16), a judge sided with Blue Ivy Events owner Veronica Alexandra in defending her trademark.
The Blue Ivy Events company can continue to do business without interference since The Carter’s lost the legal battle for the name.
