Playing off of the criticism he received this past summer after his widely publicized “Decision”, Nike has released a commercial titled “Rise” starring Lebron James. In the 90 second spot, Lebron addresses his critics by asking “What Should I do”, followed by a series of questions:

Should I really believe I ruined my legacy?

Should I accept my role as a villain?

Should I tell you I am not a role model?

According to Ad Age, “Rise” is an attempt by Nike to rehabilitate Lebron’s image.

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