A new trend is looming in celebrity-endorsement deals and for rappers, it’s not anymore clothing, shoes or liquor. Rapper Ludacris is starting his own headphones line, “Soul by Ludacris”, following his predecessors: Diddy, Jay-Z and Dr. Dre who came up with their own headphones earlier this year.
Luda launched “Soul by Ludacris” earphones at the Four Seasons Hotel in Atlanta last Sunday, October 3rd and he tweeted to his followers:
“Technology is the future, you gotta have soul.”
The rapper co-designed the sleek black construction earphones and helped with the sound quality by Atlantic Technology. Soul by Ludacris earphones are compatible for iPads, iPods and play CDs and play HD radio. There are three more versions of the headphones that will be released, as well as two models for smaller earbuds.
Looks like Ludacris is raking in all business deals coming his way, but he tries to stay focused. He told TheBoomBox about his hectic schedule:
“When I’m in Atlanta, first and foremost I love to see my daughter cause I’m a father also, it’s hard for me to go a good two weeks without really seeing her. But then, you know, I do have a restaurant, so I make sure I go by there and check on things and if I’m at my house, I got a studio there, so I try to knock out as many verses as I can … I get in the studio and do things there. And then, make sure everything is cool at the crib! I got mail to open — that could take a day by itself seeing as though I’m hardly ever home. But you know, Atlanta, it’s a lot going on. I got a lot of properties I gotta check on, all different things man, it’s so much I can’t even remember.” Via:sojones.com
