Listen Live
101.1 The Wiz Featured Video

The man behind the marketing of hip hop, Steve Stoute, is featured on ABC’s “Nightline.” Steve has brought along deals that have put Lebron James in State Farm Insurance commercials, Beyonce in cell phone commercials, Lady Gaga in MAC makeup commercials, and many more!

VIDEO: Willow Smith Says Jay-Z Got Her Workin’ Workin’ Day & Night!

He has been in the advertising game for years and has spread the hip-hop culture through our televisions and stores since the beginning. He created his own ad agency called “Translation,” and just released a book titled “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy.”


Check out the video below to see the man behind the hip-hop market.

Steve Stoute Explains How Hip-Hop Changed The Shade Of America (VIDEO)  was originally published on

Leave a Reply