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New parents Kanye West and Kim Kardashian have fired off a cease and desist letter to a publicity company holding a charity auction in celebration of their baby daughter’s arrival.

The couple welcomed North “Nori” West on June 15 and had asked friends and relatives to send donations to the Lurie Children’s Hospital in West’s native Chicago in lieu of baby gifts.

Public relations agent Jonathan Hay decided to celebrate the birth with his own fundraiser for the hospital by auctioning a painting of Kanye.

Hay promoted the independent event online with a photo of the rapper and his reality star girlfriend, although he posted a disclaimer at the bottom of his website to make it clear the couple was in no way involved in the auction.

However, it wasn’t enough of a disclaimer for the couple’s attorney, Lisa M. Buckley. She sent Hay a legal note demanding he remove the stars’ names from the notice, insisting the post was misleading.

The letter reads in part: “While our clients certainly have no objections to… (your) desire to donate money to the Charity, and in fact would applaud your making a donation, you cannot do so under the guise that it is pursuant to a request by our clients, that your activity is sanctioned or approved by Ms. Kardashian and Mr. West, or are involved in any way with your ‘charity auction.’ Yet, this is exactly what you have done. The construction and phrasing of this advertisement – first referencing our clients’ request that charitable donations be made in lieu of baby gifts, your comment that the Charity that will purportedly receive the proceeds of the auction is our clients’ ‘charity of choice,’ and your reference to a painting of Mr. West first seen in one of his music videos – creates a very strong impression that our clients are connected to or otherwise involved in your venture.”

Hay has since complied with the legal request and appears to have scrapped plans for the July 3 auction, arguing, “the ones affected the most by this are the children and their families.”

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