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 Superstar Hip-Hop producer Dr. Dre will be part of a $40 million dollar advertising campaign being launched by Hewlett-Packard this weekend.

The eight-week campaign is titled “Let’s Be Amazing” and features Dr. Dre, comedian Rhys Darby, photographer Annie Leibovitz and others.

The spots are part of Hewlett-Packard’s attempt to redefine itself to their consumer base, in addition to giving the company some “personality and distinction.”

Dr. Dre’s commercial features the Aftermath Entertainment CEO in his recording studio expounding on the benefits of the HP Beats computing system.

The producer’s HP ENVY 15 Beats limited edition notebook PC is a collaboration between Dr. Dre, Jimmy Iovine of Interscope and HP’s engineers.

“The laptop is the new stereo for a lot of people and that’s why we’re putting out this computer with incredible sound,” Dr. Dre said of his new notebook PC.

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