Nicki Minaj has joined forces with Kmart to launch a new clothing line this year.
It looks like “American Idol” isn’t the only side venture that Nicki Minaj has lined up for 2013. In a recent report from AllHipHop, it was announced that the YMCMB emcee has teamed up with Kmart to launch a new clothing line.
Sears Holdings, owner of Kmart and its affiliate website ShopYourWay.com, has enlisted Minaj and Maroon 5 singer Adam Levine to launch a series of new clothing lines. Minaj’s line will boast a variety of lifestyle products, including apparel and accessories.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the US,” Minaj said in a statement.
Imran Kooma, the executive vice president and president of Marketing and Online of Sears Holdings, echoed Nicki’s excitement, saying, “We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Both Minaj and Levine’s clothing lines will debut towards the end of 2013.