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Who said that boycotts and advertisers pulling out wouldn’t have any effect on Basketball Wives, Miami?

Executive producer and Queen Bee, Shaunie O’Neal, said on the reunion show that the cast takes full responsibility for their actions and will do better going forward. She likened the show to a “mirror” and admitted that some of the women don’t always like what they see reflected:

“I feel that all these ladies take responsibility for what their actions are…and after seeing ourselves this season, it definitely was a lot more bad than good. I’ve really tried to preach the whole ‘Let’s get some balance’ and now I think my voice is resonating.”

Not content to let the moment pass, O’Neal clearly had some things to get off of her chest and she did:

“This has definitely been a heated season. “Basketball Wives” is filled with a lot of strong personalities with months, weeks, days and hours condensed into about 45 minutes each episode. Unfortunately, a lot of these personalities have clashed and let their opinions and emotions overwhelm them which has at times gotten the best of them, escalating into physical confrontations.

“As this group has been blessed with strong, smart, independent, sassy women with as much passion as vocabulary, there’s NO excuse for physical violence. So the cast, SHED Media and Vh1 have done a gut check, to stop allowing physical violence demoralize the show and impose a no-physical violence policy.

“Personally, I almost didn’t come back to the show but I thought it was important for this to be said as some of the past actions this season I have not agreed with, it’s not what I stand for and never have. So moving forward, we have agreed to better the show, still with plenty of drama and fun (how can we help that?!) but with a more responsible attitude all around. This is important for me specifically as an executive and what I do and don’t attach my name to, as a grown woman, and as a positive role model to my kids.”

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