Diageo joins with Diddy for a second drink, DeLeon tequila

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Diddy is yet again on the move! Diageo PLC and celebrity rapper turned business mogul Sean “Diddy” Combs have jointly bought luxury U.S. tequila brand DeLeon, hoping to repeat the success they have had with the company’s fast-growing Ciroc vodka.
“With Ciroc, we dated. Now with DeLeon, we’re married,” Combs said in an interview. “This deal is way better. This makes me a true owner.”
Go Diddy!!!

Read more here: http://www.chicagotribune.com/business/sns-rt-us-diageo-deleon-20140108,0,5582136.story

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