Alicia Keys Named Blackberry’s Global Creative Director

Comments:  | Leave A Comment

*We’re not quite sure what a Global Creative Director is, but by golly Alicia Keys, like her husband, Swizz Beatz, is one.

In any event, it’s a position she now has at Blackberry, formerly known as Research in Motion (RIM). Of course, Blackeberry is the maker of the Blackberry.

The bottom line is Keys is charged with helping the company compete with the Apple iPhone and Samsung Galaxy S smartphone devices by working with the app developers and carries to transition Blackberry from a “business phone to a cool device.”

Her role is a departure from artist only working with consumer brands to promote products in advertising campaigns; Keys will be an active staff member of Blackberry.

This is not the first time she’s been involved in marketing a consumer product. Last year she collaborated with Reebok to design the Reebok Classic Freestyle Hi AK and the Reebok Classic Nylon Slim AK with designs that featured piano keys or colorful patterns reminiscent of 80s b-boy attire.

Also, this weekend, she will perform the national anthem at the Super Bowl. And we doubt very seriously if she’ll lip-sync.


Like The Wiz on Facebook to stay updated with the latest breaking, entertainment news and original interviews!



Join the Conversation! Share and Discuss!

Originally seen on

Tags: »


Leave a Comment

blog comments powered by Disqus

Get every new post delivered to your Inbox.

Join 9,343 other followers