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Shaq is getting in the liquor business, and his new brand Luv Shaq will be on the shelves in 2013.

You read that right. Luv. Shaq.

According to the New York Post, it’s going to be “sugar- and gluten-free,” and it will be available in “in coconut flavor, and the bottle features an image of O’Neal with giant wings.” Giant. Wings.The founder of Devotion Vodka, which is producing the vodka, says it will compete with Diddy’s Ciroc, but at a “more competitive price.” READ MORE

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