LL Cool J says he is not catering to the children with his forthcoming album, Authentic Hip-Hop. Speaking with Rolling Stone, the legendary emcee discussed how “mature” his new project is and how he is “not pandering to chase teenagers.” This is for their mamas, daddies, uncles, and aunties.
“It’s real natural and true, and it’s really me being myself,” LL Cool J told Rolling Stone of the album – his first since 2008′s Exit 13 – during rehearsals for tonight’s CBS’ Grammy Nominations Concert Live, which he’s co-hosting with Taylor Swift. “It’s mature. I’m not pandering to chase teenagers. They’re welcome to listen to it, but it’s really a record for their parents . . . But it’s for their parents who know the words to ‘Rapper’s Delight,’ know the words to ‘The Message,’ know my songs, know my music.”
Luckily for fans of the rapper’s old-school, irreverent rhymes, relating to an audience that’s his own age doesn’t mean he’s dropping his trademark jocularity. “Some of it’s stupid, some of it’s funny, some of it’s mindless, brainless. And some of it is quite profound and a little bit more advanced and challenging intellectually,” he says of Authentic Hip-Hop’s 15 tracks, which vary from foot-stomping club jams to smooth ballads and some biting commentary on contemporary hip-hop’s status quo.
Here’s some of the lighter side of the new project:
READ MORE HOT COVERAGE ON THEURBANDAILY.COM