The Coke Boys label is about to go a little farther as Montana has signed an endorsement deal with Coca-Cola.
As part of the agreement, he will release a Coca-Cola inspired song, aptly titled “Coke Boys,” which will be featured in a television and radio campaign. Once Montana drops his “Excuse My French” album this summer, Coca-Cola will serve as the presenting sponsor for his tour when he goes on the road to support the album.
This is not the first time that the company has worked with a Bad Boy artist. They signed a similar deal with Janelle Monae for their “Open Happiness” campaign in 2009.
Check out their new commercial